Meet Doorman
Branding the Delivery Experience
Introducing a new type of delivery experience. Convenient, friendly, safe, and reliable, Doorman rids the all too common frustration of missed deliveries and stolen packages. 1-hour deliveries, 7 days a week.
- Role Head of Design
- Focus Branding, Product Design, User Experience
- Website www.doorman.co
Advertisements
The challenge to explain what Doorman provides was to figure out how to hit our user’s pain points, seaking that instant Ahhh I get it! moment. It was found through the everyday missed delivery sticker
Social Media
Targeting online shoppers in urban areas, the Doorman brand is cleanly professional but not old like the industries grandparent counterparts. These ads were primarily deployed on social.
Dressing Drivers
Doorman’s convienence means that our friendly drivers are delivering when customers are actually home—in late afternoon or at night. And trust and safety wasn’t to be taken for granted.
Because of the later hours right at the customer’s home, a great importance exists in the idea of extending the professionally friendly brand through our drivers and through their attire. They remain the faces of Doorman, a unique personal connection between company and customer.
Trust in Tech
It takes trust to send valuable purchases to a new delivery service, and trust is conveyed in more than words. The fresh, professional visual styles of the Doorman Apps provide customer peace of mind.
